First introduced in patch 6.1.2 during the Warlords of Draenor Expansion, the WoW Token can be purchased for gold from the in-game Auction House allowing players to obtain 30 days of game time for WoW or $15 of Battle.net Balance. Similarly, players are also able to purchase WoW Tokens through the In-Game Shop for real money, and can sell WoW Tokens on the Auction House for gold at the current market price.
It’s this supply and demand for WoW Tokens (game-time & Battle.net balance) and in-game WoW gold that determines the market price for each region.
Historical WoW Token graphs and data were provided by WoWTokenPrices and WowAnalytica.
NA & EU WoW Token Gold Price
- Peak NA Price: on August 31st, 2023
- Peak EU Price: on August 21st, 2023
Looking at the complete historical WoW Token data, it’s easy to see that we’ve surpassed even the largest spikes in gold price since the WoW Token’s inception including the severe gold inflation brought about by the mission tables of Warlords of Draenor and Legion expansions.
Full Historical Data for NA & EU WoW Token
So where do players get the most relief in terms of WoW Token gold price? Historically this comes after an expansion release and to a lesser extent following major patch releases, which is why you seen these major drops in price around August 2018 (BFA Launch), November 2023 (Dragonflight Launch), and to a lesser extent May 2023 (10.1 Release).
The question is really why? This is largely due to the return of many players during these periods as well as the value of gold severely increasing due to players needing to level professions and gear out characters at the start of an expansion or patch. The demand for gold at these times is incredibly high and thus the supply of WoW Tokens skyrockets.
End of expansion or long periods of farm content tend have the opposite effect as players are still accumulating gold but spending less of it as the game requires less of it during these maintenance periods.
Previous Year Historical Data for NA & EU WoW Token
The launching of other Blizzard titles as well as other sales can affect the overall WoW token price as players seek to convert their WoW gold into Battle.net balance to either purchase these games or to purchase premium currency in these games. You can see spikes around October 2022 for Overwatch 2 and June 2023 for Diablo 4.
So when can players next expect some relief? Currently, Blizzard’s End of Summer Sale is likely spiking prices as players are looking to capitalize on these savings. The 10.2 content update may offer some minor relief with its release sometime this Fall/Winter, but the release timing may coincide with Blizzcon 2023 Virtual Ticket purchases, the next Diablo 4 season’s Battle Pass, or Blizzard’s annual Winter Holiday sale. Players may ultimately have to wait for the next expansion release before they could see any significant WoW Token price drops.
Korea & Taiwan WoW Token Gold Price
Unfortunately with the shutdown of the Chinese WoW servers earlier this year, we can only really look at KR and TW token prices.
- Peak KR Price: in July 2018
- Peak TW Price: on August 30th, 2023
KR WoW Token prices took a dive around the release of Dragonflight similar to NA/EU regions, but hasn’t had the major spikes as of late staying below 200k which is far below their peak of nearly 600k in 2018. The TW region has more closely followed NA/EU price trends, however, they’re currently peaking at nearly a whopping million gold this month as well. While NA & EU are definitely feeling the hurt, maybe it could always be worse?
Historical Data till May 2023 for KR & TW WoW Token
Previous Year Historical Data for KR & TW WoW Token
Are you currently taking advantage of the Summer Sale deals or are you holding onto your gold waiting for the next expansion to cash in? Let us know in the comments.
